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CAA/Parrot Analytics Diversity Study:
Diversity wins onscreen.

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CAA and Parrot Analytics have published a landmark study showing that diversity in television is good business: Demand for television shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.

To learn more about the study and its implications for inclusive storytelling, download the report by filling in the form on the right, or watch the on-demand webinar.
 
Download this landmark study and discover:

  • How the diversity supply gap has changed over the last three years.
  • How the diversity demand gap has changed over the last three years.
  • To what extent the casting of diverse TV talent has shifted on broadcast and cable, as well as streaming platforms.
  • How the ethnicities and race of series regular talent in debuts compare to that of the U.S. population.
  • To what extent the demand and supply of highly diverse debuts has changed over the last three years.
  • How the supply of highly diverse debuts has changed over the last three years by distribution type.
  • The diversity demand and supply gap on broadcast television.
  • The 25 most in-demand diverse broadcast debuts.
  • The diversity demand and supply gap on cable.
  • The 25 most in-demand diverse cable debuts.
  • Streamers' diversity demand and supply gap.
  • The 25 most in-demand diverse debuts on streaming platforms.

Methodology: This report focuses on diversity among series regular cast talent in first-run, scripted television shows in the United States that premiered between 2017 and 2019. 380 scripted television series debuts were evaluated across broadcast, cable and streaming services for the racial and ethnic diversity of series regular talent and popularity after the show premiere.

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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