---
title: "Webinar: Demand Guide to Content in 2021 - Transform Diverse Audiences into Subscribers"
description: Sign up for this webinar to get real evidence for the value of diverse content in your acquisition and green lighting strategy for 2021. Don’t miss out on this key strategy for acquiring new subscribers or retaining current subscribers.
image: https://insights.parrotanalytics.com/hubfs/social-suggested-images/Parrot_CAA_MIPCOM_Post_Campaign_Infographics_2020_1200X628_V1@2x.jpg
---

[![Parrot-Analytics-250x80](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/Parrot-Analytics-250x80.png "Parrot-Analytics-250x80")](https://www.parrotanalytics.com/)

[![header-logo](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/header-logo.svg "header-logo")](https://www.parrotanalytics.com/)

- [Products](https://www.parrotanalytics.com/#products)
- [Streaming Economics](https://www.parrotanalytics.com/products/streaming-economics)
- [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies/)
- [Industry](https://www.parrotanalytics.com/industry/)
- [Insights](https://www.parrotanalytics.com/insights/)

[![GET STARTED](https://no-cache.hubspot.com/cta/default/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e.png)](https://cta-redirect.hubspot.com/cta/redirect/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e)

<https://www.parrotanalytics.com/>

<https://www.parrotanalytics.com/>

#### On-demand webinar: Demand Guide to Content in 2021 How Content can Transform Diverse Audiences into Diverse Subscribers

![Webinar: Demand Guide to Content in 2021 How Content can Transform Diverse Audiences into Diverse Subscribers](https://insights.parrotanalytics.com/hubfs/tv-diversity-2020.jpg "Webinar: Demand Guide to Content in 2021 How Content can Transform Diverse Audiences into Diverse Subscribers")

Watch a recording of this webinar to get real evidence for the value of diverse content in your acquisition and green lighting strategy for 2021. Don’t miss out on this key strategy for acquiring new subscribers or retaining current subscribers.

 

**Register for our on-demand webinar and discover:**

- How the diversity supply and demand gap in TV has changed over the last three years.
- To what extent the casting of diverse TV talent has shifted on broadcast and cable, as well as streaming platforms.
- How the ethnicities and race of series regular talent in debuts compare to that of the U.S. population.
- To what extent the demand and supply of highly diverse debuts has changed over the last three years.
- How the supply of highly diverse debuts has changed over the last three years by distribution type.
- The diversity demand and supply gap on broadcast.
- The 25 most in-demand diverse broadcast debuts.
- The diversity demand and supply gap on cable.
- The 25 most in-demand diverse cable debuts.
- Streamers' diversity demand and supply gap.
- The 25 most in-demand diverse debuts on streaming platforms.
- How to leverage the demand for diverse content to optimize your strategy for pitching, selling, greenlighting and acquiring titles to appeal to mass audiences.

**Webinar Information:**

Further details about this webinar will be sent to you by email after registration.

- Nov 19, 2020 at **11.30am Pacific Standard Time** (PST)
- Nov 19, 2020 at **7.30pm Universal Time Coordinated** (UTC)
- Nov 19, 2020 at **8.30pm Central European Time** (CET)

Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media

![01.Disney2](https://insights.parrotanalytics.com/hs-fs/hubfs/01.Disney2.png?width=448&name=01.Disney2.png "01.Disney2")

![Max v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Max%20v2.png?width=896&name=Max%20v2.png "Max v2")

![03.Amazon](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/03.Amazon.png?width=448&name=03.Amazon.png "03.Amazon")

![04.Google](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/04.Google.png?width=448&name=04.Google.png "04.Google")

![05.meta1](https://insights.parrotanalytics.com/hs-fs/hubfs/05.meta1.png?width=448&name=05.meta1.png "05.meta1")

![NBA v2](https://insights.parrotanalytics.com/hs-fs/hubfs/NBA%20v2.png?width=896&name=NBA%20v2.png "NBA v2")

![Bernstein v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Bernstein%20v2.png?width=896&name=Bernstein%20v2.png "Bernstein v2")

![Samsung v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Samsung%20v2.png?width=896&name=Samsung%20v2.png "Samsung v2")

![Sony v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Sony%20v2.png?width=896&name=Sony%20v2.png "Sony v2")

![WarnerBros Discovery v2](https://insights.parrotanalytics.com/hs-fs/hubfs/WarnerBros%20Discovery%20v2.png?width=896&name=WarnerBros%20Discovery%20v2.png "WarnerBros Discovery v2")

![Lionsgate v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Lionsgate%20v2.png?width=896&name=Lionsgate%20v2.png "Lionsgate v2")

![12.SKY](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/12.SKY.png?width=448&name=12.SKY.png "12.SKY")

Referenced by the world's leading publications

![](https://insights.parrotanalytics.com/hs-fs/hubfs/01.BBC.png?width=300&name=01.BBC.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/02.Sportico.png?width=300&name=02.Sportico.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/03.NBC%20News.png?width=300&name=03.NBC%20News.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/04.Bloomberg.png?width=300&name=04.Bloomberg.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/05.The%20Economist.png?width=300&name=05.The%20Economist.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/06.Hollywood%20Reporter.png?width=300&name=06.Hollywood%20Reporter.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/07.Forbes.png?width=300&name=07.Forbes.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/08.AP.png?width=300&name=08.AP.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/09.ESPN.png?width=300&name=09.ESPN.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/10.CBS%20News.png?width=300&name=10.CBS%20News.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/11.NY%20times.png?width=300&name=11.NY%20times.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/12.london%20times.png?width=300&name=12.london%20times.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/13.Deadline.png?width=300&name=13.Deadline.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/14.Nikkei.png?width=300&name=14.Nikkei.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/15.Reuters.png?width=300&name=15.Reuters.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/16.CNBC.png?width=300&name=16.CNBC.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/17.CNN.png?width=300&name=17.CNN.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/18.%20Wall%20street%20journal.png?width=300&name=18.%20Wall%20street%20journal.png)

![](https://insights.parrotanalytics.com/hs-fs/hubfs/19.Washington%20Post.png?width=300&name=19.Washington%20Post.png)

![20.Variety](https://insights.parrotanalytics.com/hs-fs/hubfs/20.Variety.png?width=300&name=20.Variety.png "20.Variety")

![](https://insights.parrotanalytics.com/hs-fs/hubfs/21.LATimes.png?width=300&name=21.LATimes.png)

### Optimize your streaming economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions

![svgexport-12](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/svgexport-12.svg "svgexport-12")

- [Industry](https://www.parrotanalytics.com/industry/) 
    - [Distributor](https://www.parrotanalytics.com/industry/distributor/)
    - [Finance](https://www.parrotanalytics.com/industry/finance)
    - [Marketing & Media](https://www.parrotanalytics.com/industry/marketing-and-media)
    - [Network / Broadcaster](https://www.parrotanalytics.com/industry/linear-network)
    - [OTT / SVOD](https://www.parrotanalytics.com/industry/ott-platform/)
    - [Pay TV Network](https://www.parrotanalytics.com/industry/pay-tv-network/)
    - [Studio](https://www.parrotanalytics.com/industry/studio/)
    - [Talent Agency](https://www.parrotanalytics.com/industry/talent-agency/)
- [Explore](http://tv.parrotanalytics.com/) 
    - [Australia](https://tv.parrotanalytics.com/AU/)
    - [Brazil](https://tv.parrotanalytics.com/BR/)
    - [Canada](https://tv.parrotanalytics.com/CA/)
    - [France](https://tv.parrotanalytics.com/FR/)
    - [Italy](https://tv.parrotanalytics.com/IT/)
    - [Germany](https://tv.parrotanalytics.com/DE/)
    - [United Kingdom](https://tv.parrotanalytics.com/UK/)
    - [Spain](https://tv.parrotanalytics.com/ES/)
    - [Mexico](https://tv.parrotanalytics.com/MX/)
    - [United States](https://tv.parrotanalytics.com/US/)
- [Resources](https://www.parrotanalytics.com/insights/) 
    - [Blog](https://www.parrotanalytics.com/insights/)
    - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies)
    - [Customer Support](https://helpcenter.parrotanalytics.com/)
    - [Events](https://www.parrotanalytics.com/insights/category/events)
    - [Glossary](https://www.parrotanalytics.com/glossary/)
    - [Videos](https://www.parrotanalytics.com/insights/category/videos/)
    - [Webinars](https://www.parrotanalytics.com/insights/category/webinars/)
    - [Streaming Economics](https://www.parrotanalytics.com/insights/category/streaming-economics/)
    - [Whitepapers](https://www.parrotanalytics.com/insights/category/whitepapers/)
- [Company](https://www.parrotanalytics.com/company/) 
    - [About Us](https://www.parrotanalytics.com/company/#about-us)
    - [Careers](https://www.parrotanalytics.com/)
    - [Contact Us](https://www.parrotanalytics.com/contact)
    - [DEMAND360 Login](https://demand360.parrotanalytics.com/)
    - [Global Demand Awards](https://www.globaldemandawards.com/)
    - [Leadership](https://www.parrotanalytics.com/company#leadership)
    - [Measurement](https://www.parrotanalytics.com/measurement)
    - [Newsroom](https://www.parrotanalytics.com/newsroom/)

###### INSIGHTS TO YOUR INBOX

Lorem Ipsum is simply dummy text of the printing and typesetting industry

 © 2026 Parrot Analytics Limited. All rights reserved.

- [Terms & Conditions](https://www.parrotanalytics.com/terms-conditions/)
- [Privacy Policy](https://www.parrotanalytics.com/privacy-policy)

<https://www.youtube.com/channel/UCAAJjdGWv_Xm5OK7wAzhxmg> <http://www.linkedin.com/company/parrot-analytics> <https://www.instagram.com/globaltvdemandawards/> <https://twitter.com/ParrotAnalytics>