World Television Summit 2019:
Demand data - The rocket fuel powering decision-making

World Television Summit 2019

Industry leaders from around the world met in Barcelona this year to discuss emerging trends and the latest innovative TV technologies. The World Television Summit gathered C-level executives and top experts of the television industry, television broadcasters, digital studios, cable networks and digital distribution networks.

Parrot Analytics Director of Partnerships Steve Langdon was invited to present a keynote on how global TV demand data powers content decisions.


Download this presentation and discover:

  • Why we now find ourselves in the attention economy where demand is finite.
  • How Parrot Analytics is able to quantify audience attention for content around the globe.
  • Why it is important to understand market-specific demand and how this empowers decisions about what content to make and license.
  • The most in-demand TV shows in Europe.
  • The most in-demand digital original TV shows in Europe.
  • The most in-demand non-English language titles in Europe.
  • The strongest debuts across DACH countries.
  • The most in-demand genres across Scandinavia.
  • The demand share of digital original series by platform in Iberia as well as the #1 ranking titles for each platform.
  • Where in the world content from Europe is demanded the most.
  • The global travelability of Italy's Medici: Masters of Florence.
  • How demand for TV content can be leveraged for increased monetization.
  • CASE STUDY: How to launch a SVOD service for the US market, specializing in legal and procedural dramas.
  • The steps to go through to choose the correct content to license by applying the OTT pre-release content licensing workflow.
  • How to carry out an advanced content assessment for maximum ROI.
  • How to perform a latent demand assessment to understand the demand a title is likely to achieve in a market.
  • Using content affinity analysis to uncover the hidden links between audiences.
  • Discovering the titles that will work best with upcoming content.
  • Defining SVOD success using growth vs retention analysis.
  • How to balance title performance against cost using demand per dollar analysis.
  • How to access Parrot Analytics' industry workflow capabilities to drive optimal content acquisition outcomes.

 

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