Industry leaders from around the world met in Barcelona this year to discuss emerging trends and the latest innovative TV technologies. The World Television Summit gathered C-level executives and top experts of the television industry, television broadcasters, digital studios, cable networks and digital distribution networks.
Parrot Analytics Director of Partnerships Steve Langdon was invited to present a keynote on how global TV demand data powers content decisions.
Download this presentation and discover:
- Why we now find ourselves in the attention economy where demand is finite.
- How Parrot Analytics is able to quantify audience attention for content around the globe.
- Why it is important to understand market-specific demand and how this empowers decisions about what content to make and license.
- The most in-demand TV shows in Europe.
- The most in-demand digital original TV shows in Europe.
- The most in-demand non-English language titles in Europe.
- The strongest debuts across DACH countries.
- The most in-demand genres across Scandinavia.
- The demand share of digital original series by platform in Iberia as well as the #1 ranking titles for each platform.
- Where in the world content from Europe is demanded the most.
- The global travelability of Italy's Medici: Masters of Florence.
- How demand for TV content can be leveraged for increased monetization.
- CASE STUDY: How to launch a SVOD service for the US market, specializing in legal and procedural dramas.
- The steps to go through to choose the correct content to license by applying the OTT pre-release content licensing workflow.
- How to carry out an advanced content assessment for maximum ROI.
- How to perform a latent demand assessment to understand the demand a title is likely to achieve in a market.
- Using content affinity analysis to uncover the hidden links between audiences.
- Discovering the titles that will work best with upcoming content.
- Defining SVOD success using growth vs retention analysis.
- How to balance title performance against cost using demand per dollar analysis.
- How to access Parrot Analytics' industry workflow capabilities to drive optimal content acquisition outcomes.
