In 2025, attention became scarcer and more valuable.

This report cuts through the noise to show which TV series, films, and talent didn’t just break out, but drove measurable business impact.

Key takeaways:

• Eventized franchises still dominate: fewer releases, bigger moments, and disproportionate returns across streaming and theatrical windows.
• Global hits are no longer Western-led: Korean series, anime, and regional blockbusters now anchor worldwide demand at scale.
• Audience demand predicts value: the strongest titles converted passion into retention, revenue, and long-term franchise upside.