Parrot Analytics’ CEO Wared Seger presented on the "Science of Popularity Measurement" at Variety Innovate, presented by PwC, Nov. 29 at the Montage in Beverly Hills. This thought-provoking forum examined the impact that AI, VR and Analytics have on the future of entertainment and media. Leaders gathered at Innovate to explore how these trends are advancing marketing, storytelling creation, content curation, audience engagement, measurement and more.

By exploring the relationship between content and consumer, and the definition of TV content popularity measurement itself, CEO Wared Seger takes his audience through an in-depth content measurement journey and an exporation of the science of popularity measurement.