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US Television Report: SVOD Demand and Audience Preferences

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Updated May 14, 2018 - Download the latest report here: United States SVOD and OTT trends for quarter 1,  2018.

 

This 65 page in-depth whitepaper takes a comprehensive look at SVOD platforms and audience demand trends for the United States, including:

  • The increase in investment made by OTT platforms.
  • The growth in digital original titles and SVOD subscribers.
  • Learn how new TV shows are discovered by consumers in the United States and how audience engagement drives demand for Digital Original series, broken down by age and gender.
  • Discover what the top 20 digital streaming shows in the United States are, across all SVOD platforms.
  • Understand US audience preferences for specific genres and how these have changed over the course of 2017.
  • Find out the market share of the major OTT platforms Netflix, Amazon Video and Hulu in the United States.
  • Discover how the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.
  • This report also covers the following territories: Australia, Brazil, Canada, France, Germany, Japan, Mexico, Spain and the United Kingdom.

Note: The Global Television Demand Report is based on the entire available Parrot Analytics global TV demand dataset, which is comprised of 3.3 trillion data points across 60+ languages in 100+ countries. The report also incorporates findings from our global audience preferences survey carried out in 10 markets across 6 language regions in December 2017 (n=10,000).

Trusted by the smartest minds in global media
01.Disney2
Max v2
03.Amazon
04.Google
05.meta1
NBA v2
Bernstein v2
Samsung v2
Sony v2
WarnerBros Discovery v2
Lionsgate v2
12.SKY
Referenced by the world's leading publications
20.Variety