US Television Report: SVOD Demand and Audience Preferences


Updated May 14, 2018 - Download the latest report here: United States SVOD and OTT trends for quarter 1,  2018.


This 65 page in-depth whitepaper takes a comprehensive look at SVOD platforms and audience demand trends for the United States, including:

  • The increase in investment made by OTT platforms.
  • The growth in digital original titles and SVOD subscribers.
  • Learn how new TV shows are discovered by consumers in the United States and how audience engagement drives demand for Digital Original series, broken down by age and gender.
  • Discover what the top 20 digital streaming shows in the United States are, across all SVOD platforms.
  • Understand US audience preferences for specific genres and how these have changed over the course of 2017.
  • Find out the market share of the major OTT platforms Netflix, Amazon Video and Hulu in the United States.
  • Discover how the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.
  • This report also covers the following territories: Australia, Brazil, Canada, France, Germany, Japan, Mexico, Spain and the United Kingdom.

Note: The Global Television Demand Report is based on the entire available Parrot Analytics global TV demand dataset, which is comprised of 3.3 trillion data points across 60+ languages in 100+ countries. The report also incorporates findings from our global audience preferences survey carried out in 10 markets across 6 language regions in December 2017 (n=10,000).

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