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Strategic Marketing: Make Better Marketing Decisions with Demand Data for Television Series Brands.

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Challenge

  • Reaching a title’s ideal audience is more difficult due to the proliferation of content platforms.
  • Shows may be popular but have low ratings, likely due to a platform-audience mismatch.

Solution

  • Parrot Analytics’ Demand Expressions measure the holistic popularity of a title.
  • The main sources of demand reveal where a title is most popular.

Results

  • In this study, about 30% of the show’s demand was generated by downloading and streaming, revealing a strong online audience.
  • Alternative monetization methods, such as licensing to an SVOD platform, would capture this demand better than linear TV.

Trusted by the smartest minds in global media
01.Disney2
02.HBOMax1
03.Amazon
04.Google
05.meta1
06.Starz
TURNER
08.Discovery1
09.CAA1
10.WarnerMedia1-1
111.MBC
12.SKY
Referenced by the world's leading publications
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LAtimes1
3cablefax
3usatoday
3the-information
3NBC
3indiewire
3adweek