Marketing ROI: Maximizing the Impact of Series Premieres

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Challenge

  •  Unknown popularity of prerelease titles.
  • Effect of marketing campaigns not immediately visible.

Solution

  • Using the world’s largest audience behavior datasets, Parrot Analytics tracks the popularity of titles on a daily basis, even before their release.
  • Parrot Analytics’ pre-release demand data is the first and most holistic indication of how a show may perform on release.

Results

  • The immediate effects of marketing campaigns, such as trailers and PR articles, were captured in the show’s pre-release demand, and used as an input for improved marketing decision making.

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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