With consumers now habitually viewing content across multiple screens and platforms in a variety of ways - live streaming, “bingeing” and downloading - conventional ratings and panel-based measurement tools just aren’t providing media companies and content producers with an accurate picture of what shows, and genres are resonating with viewers in Australia, and globally.
In this presentation Parrot Analytics CEO Wared Seger helped attendees gain an understanding of the popularity of SVOD content in Australia, which TV series and content genres are most in-demand and how local viewing preferences differ to those of global audiences.
This presentation includes:
- Global SVOD trends: Content investment, platform subscribers and digital original production.
- The top streaming originals in Australia and globally.
- SVOD platform demand in Australia.
- Top television genres in Australia.
- Pay TV vs SVOD vs free-to-air in Australia.
- Global vs Australian genre and sub genre comparisons.
- Where in the world Australian television content is most successful.
- How Australians discover content offline and online.
- How Australians interact with popular TV content.
- Sentiment, marketing ROI and television content affinity analysis.
By establishing a new standard in measuring global TV audience demand for content, media companies, producers and distributors can now be armed with Parrot Analytics demand data that can improve the way they make buying, selling, marketing and development decisions.
If you have not yet seen the video of our Business of Media keynote, you may watch it below:
