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Trends in APAC Content Engagement


How demand data is collected, analysed and applied to understand regional content consumption patterns

Trends in APAC content engagement

In this presentation Steve Langdon, Regional Director for Parrot Analytics, explores audience trends and consumption patterns in the Asia-Pacific region at the Media Summit APAC held on 23 June, 2021.

Download this PDF to learn:

  • How we collect, analyse and apply demand data
  • Why do we track consumption (piracy) and what do media companies learn and action from this data set?
  • How this data can be analysed to understand consumption patterns and audience trends in specific regions

 

You can watch the full presentation below: 

 

 

 

Trusted by the smartest minds in global media
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03.Amazon
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06.Starz
TURNER
08.Discovery1
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10.WarnerMedia1-1
111.MBC
12.SKY
Referenced by the world's leading publications
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LAtimes1
3cablefax
3usatoday
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3adweek