With the fragmentation of children’s viewing habits across multiple devices – children can consume content not just on TVs but also on phones, tablets and computers – assessing the relative popularity of children’s TV content using traditional methods has never been harder.
However, cross-device and cross-platform content performance assessment is now made possible with Parrot Analytics global TV demand data.
In this analysis, we investigate which titles and franchises are currently the most in-demand in three North American markets: The United States, Canada and Mexico.
As for all of our whitepapers, this in-depth investigation utilizes Parrot Analytics' global TV demand data.