This whitepaper shows how audience demand exposed the real momentum behind the 2025/26 Premier League title race before the table did.

Parrot Analytics’ Sports Demand data reveals how Manchester City overtook Arsenal in global attention, why drama can drive more demand than routine wins, and how key players turned title-race moments into worldwide audience spikes.

3 key takeaways:

• Demand can move before the table does. Global attention shifted toward Manchester City weeks before results made the momentum swing obvious.

• Drama drives attention. Defeats, rivalry pressure, and title-race tension created larger demand spikes than routine wins.

• Player moments compound brand value. Big performances in high-stakes matches can  rapidly lift global demand, especially for players with strong existing profiles. 

Ready to make your next move? Reach out to our team for a consultation.