Our Televerse 2026 presentation examines how audience demand is reshaping streaming catalogs, acquisition strategies and IP investment.

Through examples including Money Heist, Squid Game, Bluey and international format franchises, the report shows how demand signals can reveal breakout potential early, how cultural penetration extends a title’s lifecycle, and how adaptations can broaden reach and compound value across markets.

3 key takeaways:

• International demand is accelerating. Non-US series grew from roughly 22% to 31.7% of US demand, while demand for imports increased in 89% of markets.
• Demand reveals breakout potential early. Money Heist gained global momentum even as its linear ratings declined.
• Proven IP compounds value. Existing IP represents a small share of new series but nearly half of the most in-demand titles, while adaptations can expand demographic reach.