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Taking Korean content out to the world
Parrot Analytics at BCWW 2021

Taking Korean content out to the world

The battle that we all fight is a battle for consumer’s attention, and it is better to fight that battle armed with data. In this presentation, we answer some of the industry’s biggest business objectives when it comes to content, what shows to make, which shows to sell and market around the world and where.

Download this presentation to learn:

  • How we uncover total available audiences, globally
  • Why is it important that Korean content travels?
  • What is the opportunity for Korean content that travels?
  • What contributes to and can define a global hit?
  • A recipe for a worldwide hit
  • Learnings and 5 key takeaways

 

Watch the recording of this presentation in our blog post.

 

 

 

Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media
01.Disney2
Max v2
03.Amazon
04.Google
05.meta1
NBA v2
Bernstein v2
Samsung v2
Sony v2
WarnerBros Discovery v2
Lionsgate v2
12.SKY
Referenced by the world's leading publications
20.Variety