S&P Global Market Intelligence / Parrot Analytics whitepaper:
The demand for television on SVOD platforms in the U.S.

The demand for television on SVOD platforms in the U.S.

This 55 page in-depth joint whitepaper between S&P Global Marketing Intelligence and Parrot Analytics takes a comprehensive look at television demand trends in the United States in 2018.

The research in this whitepaper is based on a catalog demand analysis of digital-only Netflix and Hulu services, and a premium channel VOD demand analysis based on TV demand data pertaining to HBO Now, Showtime and Starz.


Download this whitepaper now to discover:

  • To what extent demand for television content on Netflix and Hulu has increased over the past year in the United States.
  • When the share of demand for Netflix Originals is estimated to overtake the share of demand of its licensed titles.
  • Why licensed titles continue to be a key component of success for SVOD platforms.
  • What kind of content is most in-demand in the U.S. for premium channel VOD platforms HBO Now, Showtime, and Starz.
  • What affinity analysis reveals about the respective back catalog of each VOD platform, revealing the factors that contribute to subscriber loyalty.

 

Note: This report is based on the entire available Parrot Analytics global TV demand dataset, which is comprised of 3.5 trillion data points across 100+ languages in 100+ countries. The report also incorporates analysis and data from Kagan, media research group within the TMT Offering of S&P Global Market Intelligence.

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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