This 55 page in-depth joint whitepaper between S&P Global Marketing Intelligence and Parrot Analytics takes a comprehensive look at television demand trends in the United States in 2018.

The research in this whitepaper is based on a catalog demand analysis of digital-only Netflix and Hulu services, and a premium channel VOD demand analysis based on TV demand data pertaining to HBO Now, Showtime and Starz.

Download this whitepaper now to discover:

• To what extent demand for television content on Netflix and Hulu has increased over the past year in the United States.
• When the share of demand for Netflix Originals is estimated to overtake the share of demand of its licensed titles.
• Why licensed titles continue to be a key component of success for SVOD platforms.
• What kind of content is most in-demand in the U.S. for premium channel VOD platforms HBO Now, Showtime, and Starz.
• What affinity analysis reveals about the respective back catalog of each VOD platform, revealing the factors that contribute to subscriber loyalty.

Note: This report is based on the entire available Parrot Analytics global TV demand dataset, which is comprised of 3.5 trillion data points across 100+ languages in 100+ countries. The report also incorporates analysis and data from Kagan, media research group within the TMT Offering of S&P Global Market Intelligence.