SVOD Strategy: The Importance of Travelability in an SVOD Platform’s International Content Strategy

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Challenge:

  • Content has different levels of popularity in different markets, so one catalog will not succeed everywhere.
  • Licensing/producing a separate catalog in each market individually can be cost-prohibitive.

Solution:

  • Parrot Analytics’ demand per capita metric is comparable for any title in any market.
  • The concept of “Content Travelability” aids decision making by revealing content demand in a market as a percentage of demand in that content’s home market.

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