Challenge:

• Content has different levels of popularity in different markets, so one catalog will not succeed everywhere.
• Licensing/producing a separate catalog in each market individually can be cost-prohibitive.

Solution:

• Parrot Analytics’ demand per capita metric is comparable for any title in any market.
• The concept of “Content Travelability” aids decision making by revealing content demand in a market as a percentage of demand in that content’s home market.