Our presentation from Sports Summit USA 2025 shows how global fan demand can be measured to inform media rights, sponsorship, and growth decisions.

Explore the relationship between fan attention and media-rights value, and see how global demand data can guide decisions across rights, sponsorships, programming, marketing, and international expansion.

Key takeaways:

• The NFL commands unmatched attention. NFL games accounted for 15 of the 20 most-watched U.S. telecasts in 2024.

• Fan demand signals media value. Sports demand closely aligns with media-rights value, with the NFL leading at an estimated $12.4 billion.

• Global data reveals growth opportunities. Market-level demand shows where leagues, teams, and athletes already resonate, helping identify where to expand next.