Shifting Gears: Exploring the acceleration of fandom of pro-cycling in the US

Professional cycling, traditionally dominated by European fans and events, is experiencing a surge of interest in the United States. This two-part series analyzes the growth of American fandom for pro-cycling and the potential revenue opportunities for streamers.

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Tour de France Popularity: The Tour de France attracts millions of viewers globally, including a significant audience in the US.
US Fanbase Trends: Following the decline post-Lance Armstrong, the US fanbase is showing signs of resurgence due to new racing tactics and streaming coverage.
Influential US Cyclists: American cyclists like Sepp Kuss and Matteo Jorgenson are driving local and international demand, showcasing strong US support.
Netflix Effect: Documentaries like "Tour de France: Unchained" have significantly boosted interest and demand for cycling content, particularly in the US.
Streaming Partnerships: Peacock and Max have secured extensive rights to cycling events, positioning themselves to capitalize on the growing American cycling audience.

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Shifting Gears: Exploring the acceleration of fandom of pro-cycling in the US

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