At the Saudi Media Forum, Parrot Analytics' CEO Wared Seger presented a talk on the global future of the entertainment industry, highlighting specific success stories, the growth potential in the Middle East region, and the importance of making data driven decisions and quantifying the value of content.

Outlined below are some key insights from the report:

• Growing Demand for Non-English Content
• Lessons from global success stories
• Arabic content is primed for its Squid Game moment
• The revenue earned by OTT platforms in MENA is projected to double by 2030

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