Reduce the investment risks associated with global content development: 10 global TV demand data use cases

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In this whitepaper we take a look at how to you can de-risk content investments by taking a genome-focused, big data approach to assess every part of a TV show.

This whitepaper covers the following areas:

  • Analysis by location: Country, region and global
  • Analysis by industry segment: Networks, platforms, channels, studios and more
  • Analysis by content factors: Cast, crew, adaptations and more

Parrot Analytics provides a wealth of data that can be leveraged to provide truly data-driven decisions for every step along the TV production and content supply chain.

From understanding potential investment opportunities to commissioning new titles, through to the sale of established properties, Parrot Analytics’ unique and proprietary Content Genome enables deep and global TV demand analysis, anchored by essential content factors, that can affect the probability of audience success, and subsequent profitability, of a new TV show.

 

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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