Before a show premieres, no one knows how it will perform. This fact poses a fundamental problem to content buyers, who will often have to bid on new shows without any indication of its future performance on their platform. Facing this challenge, a content buyer asked Parrot Analytics to predict the demand for these pre-release shows and rank them in order to inform their acquisition decisions.
Challenge:
- Unknown performance of pre-release titles
- Acquisition decisions must often be made before a title
has premiered.
Solution:
- Using a wealth of data and advanced algorithms, Parrot
Analytics can accurately rank pre-release titles by predicted
demand.
- Ranking pre-release titles by predicted demand allows
informed acquisition decisions to be made.
Results:
- 86.7% rank correlation between predicted and actual demand ranking for a set of 9 titles.
