Parrot-Analytics-250x80
GET STARTED

Content Acqusition: Predicting the popularity of pre-release series

case-study-content-buyer.jpg

Before a show premieres, no one knows how it will perform. This fact poses a fundamental problem to content buyers, who will often have to bid on new shows without any indication of its future performance on their platform. Facing this challenge, a content buyer asked Parrot Analytics to predict the demand for these pre-release shows and rank them in order to inform their acquisition decisions.

Challenge:

  • Unknown performance of pre-release titles
  • Acquisition decisions must often be made before a title
    has premiered.

Solution:

  • Using a wealth of data and advanced algorithms, Parrot
    Analytics can accurately rank pre-release titles by predicted
    demand.
  • Ranking pre-release titles by predicted demand allows
    informed acquisition decisions to be made.
Results:
  • 86.7% rank correlation between predicted and actual demand ranking for a set of 9 titles.

Trusted by the smartest minds in global media
01.Disney2
02.HBOMax1
03.Amazon
04.Google
05.meta1
06.Starz
TURNER
08.Discovery1
09.CAA1
10.WarnerMedia1-1
111.MBC
12.SKY
Referenced by the world's leading publications
Wp-logo.png
LAtimes1
3cablefax
3usatoday
3the-information
3NBC
3indiewire
3adweek