--- title: Download Parrot Analytics' presentation at PEAK 2026. description: Download Parrot Analytics' presentation at PEAK 2026. --- [![Parrot-Analytics-250x80](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/Parrot-Analytics-250x80.png "Parrot-Analytics-250x80")](https://www.parrotanalytics.com/) [![header-logo](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/header-logo.svg "header-logo")](https://www.parrotanalytics.com/) - [Products](https://www.parrotanalytics.com/#products) - [Streaming Economics](https://www.parrotanalytics.com/products/streaming-economics) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies/) - [Industry](https://www.parrotanalytics.com/industry/) - [Insights](https://www.parrotanalytics.com/insights/) [![GET STARTED](https://no-cache.hubspot.com/cta/default/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e.png)](https://cta-redirect.hubspot.com/cta/redirect/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e) #### **Parrot Analytics at PEAK 2026** ![peak 2026 cover](https://insights.parrotanalytics.com/hs-fs/hubfs/peak%202026%20cover.png?width=400&height=222&name=peak%202026%20cover.png "peak 2026 cover") Sports rights are getting more expensive, but the bigger strategic risk for streaming platforms is churn. Parrot Analytics’ Peak 2026 presentation shows why live sports are becoming a core retention engine and why the winners will pair premium rights with year-round shoulder programming, talent-driven storytelling and content ecosystems that keep fans engaged between major events. Key takeaways: - Sports demand drives rights value. Higher audience demand closely tracks higher rights value, explaining premium pricing for the NFL, NBA, Formula 1, WWE and other live assets. - Live events spike attention, but do not solve churn. Sustained value comes from habit loops that keep subscribers engaged after the event ends. - The best strategies extend beyond the game. WWE, NFL documentaries, Formula 1 and Drive to Survive show how sports ecosystems can fuel acquisition, retention, ad-tier growth and franchise expansion. ### Download Now: Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media ![01.Disney2](https://insights.parrotanalytics.com/hs-fs/hubfs/01.Disney2.png?width=448&name=01.Disney2.png "01.Disney2") ![Max v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Max%20v2.png?width=896&name=Max%20v2.png "Max v2") ![03.Amazon](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/03.Amazon.png?width=448&name=03.Amazon.png "03.Amazon") ![04.Google](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/04.Google.png?width=448&name=04.Google.png "04.Google") ![05.meta1](https://insights.parrotanalytics.com/hs-fs/hubfs/05.meta1.png?width=448&name=05.meta1.png "05.meta1") ![NBA v2](https://insights.parrotanalytics.com/hs-fs/hubfs/NBA%20v2.png?width=896&name=NBA%20v2.png "NBA v2") ![Bernstein v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Bernstein%20v2.png?width=896&name=Bernstein%20v2.png "Bernstein v2") ![Samsung v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Samsung%20v2.png?width=896&name=Samsung%20v2.png "Samsung v2") ![Sony v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Sony%20v2.png?width=896&name=Sony%20v2.png "Sony v2") ![WarnerBros Discovery v2](https://insights.parrotanalytics.com/hs-fs/hubfs/WarnerBros%20Discovery%20v2.png?width=896&name=WarnerBros%20Discovery%20v2.png "WarnerBros Discovery v2") ![Lionsgate v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Lionsgate%20v2.png?width=896&name=Lionsgate%20v2.png "Lionsgate v2") ![12.SKY](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/12.SKY.png?width=448&name=12.SKY.png "12.SKY") Referenced by the world's leading publications ![](https://insights.parrotanalytics.com/hs-fs/hubfs/01.BBC.png?width=300&name=01.BBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/02.Sportico.png?width=300&name=02.Sportico.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/03.NBC%20News.png?width=300&name=03.NBC%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/04.Bloomberg.png?width=300&name=04.Bloomberg.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/05.The%20Economist.png?width=300&name=05.The%20Economist.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/06.Hollywood%20Reporter.png?width=300&name=06.Hollywood%20Reporter.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/07.Forbes.png?width=300&name=07.Forbes.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/08.AP.png?width=300&name=08.AP.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/09.ESPN.png?width=300&name=09.ESPN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/10.CBS%20News.png?width=300&name=10.CBS%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/11.NY%20times.png?width=300&name=11.NY%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/12.london%20times.png?width=300&name=12.london%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/13.Deadline.png?width=300&name=13.Deadline.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/14.Nikkei.png?width=300&name=14.Nikkei.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/15.Reuters.png?width=300&name=15.Reuters.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/16.CNBC.png?width=300&name=16.CNBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/17.CNN.png?width=300&name=17.CNN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/18.%20Wall%20street%20journal.png?width=300&name=18.%20Wall%20street%20journal.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/19.Washington%20Post.png?width=300&name=19.Washington%20Post.png) ![20.Variety](https://insights.parrotanalytics.com/hs-fs/hubfs/20.Variety.png?width=300&name=20.Variety.png "20.Variety") ![](https://insights.parrotanalytics.com/hs-fs/hubfs/21.LATimes.png?width=300&name=21.LATimes.png) ### Optimize your streaming economics, quantify the true value of your IP and harness global audience insights. 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