The movie industry has gone through a sea change in the past few years, with experimental release strategies and digital distribution shaking up decades-old business models. Box office numbers are no longer the only indicator of success as audiences can stream the latest hits from the comfort of their own couch.
Enter movie demand
, Parrot Analytics’ latest innovation in global audience measurement. Tara Quinn
, Parrot Analytics’ Partner Insights Director
, will provide an overview of movie demand and how you can use it to make smarter decisions for your film and theatrical strategy.
Register for this webinar and discover:
- How to supplement box office reports with a new way to measure audience demand for movies, designed for the multi-platform attention economy.
- The top movies of 2021 and 2022 so far.
- Pre-release demand for movie premieres in Q2 by country and what that can tell us about regional preferences.
- How Movie Demand allows for a 360° revenue forecast system to value movies for theatrical releases AND streaming distribution.
- What the effect of a holiday release has on demand for movies and which holidays have historically been the best bet.
- How demand for talent impacts demand for movies and what to prioritize to attract new audiences.
More about Parrot Analytics LIVE:
Parrot Analytics LIVE brings together the entertainment industry’s most influential leaders to share ideas about the convergence of art and science. In this webinar series, you will learn from TV executives as they discuss the future of our rapidly changing industry through a lens of data and analytics provided by leading demand measurement firm Parrot Analytics.