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Parrot Analytics LIVE:

Hidden in Plain Sight: How to Unlock and Act on Audience Interests

Hidden in Plain Sight: How to Unlock and Act on Audience Interests
As an entertainment executive, finding the right partners to align with to attract new audiences is not easy. Not only do preferences vary by individual, they can transform as fast as the latest viral trends.
 
Tapping into the insights of audience demand for content offers a unique way to unlock individual preferences in real time. In this webinar, Parrot Analytics' VP of Partner Insights, Renee Engelhardt, will walk through new methods of audience analysis designed for content executives looking to discover which brands, IPs and franchises are most appealing to their audience.
 
Register for this webinar and discover:
 
  • How to maximize your content or brand’s potential by analyzing audience affinity data.
  • Which brands or IP are most appealing to your current audience so you can prioritize subscriber retention and acquisition.
  • How you can personalize your strategy on a global or market scale to reflect local preferences.
  • Best-practice methods for targeting the right audience with in-depth demographic breakdowns that promise relevant, personalized and tailored recommendations.
  • New ways to match your brand with the right individual in every market using Talent Affinity.

Webinar Information:

Further details about this webinar will be sent to you by email after registration.

  • Tuesday, April 12th at 11:00am Pacific Standard Time (PST)
  • Tuesday, April 12th at 6:00pm Universal Time Coordinated (UTC)
  • Tuesday, April 12th at 7:00pm Central European Time (CET)
 
More about Parrot Analytics LIVE:
Parrot Analytics LIVE brings together the entertainment industry’s most influential leaders to share ideas about the convergence of art and science. In this webinar series, you will learn from TV executives as they discuss the future of our rapidly changing industry through a lens of data and analytics provided by leading demand measurement firm Parrot Analytics.

Trusted by the smartest minds in global media
01.Disney2
02.HBOMax1
03.Amazon
04.Google
05.meta1
06.Starz
TURNER
08.Discovery1
09.CAA1
10.WarnerMedia1-1
111.MBC
12.SKY
Referenced by the world's leading publications
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LAtimes1
3cablefax
3usatoday
3the-information
3NBC
3indiewire
3adweek