2022 saw myriad pivotal shifts in the screen content business. The metrics for success shifted substantially for streaming, with profitability usurping subscription numbers. Mergers of major legacy media companies led to cutbacks and uncertainty for content buyers and sellers alike. And while the changes aren’t over yet, the dust might be clearing enough to get a clearer picture of the trends that will shape the industry in the near future.
At Realscreen West 2023, Parrot Analytics’ Partner Insights Director, Monica Trujillo-Jamison presented audience demand data exploring the outlook for the screen content business, with a focus on the challenges and opportunities ahead for the unscripted sector in global markets. The topics covered in the presentation include:
- Global trends in unscripted productions
- Supply trends by platform
- Global demand for unscripted content
- Travelability of unscripted content
- Building complementary audiences
You can also read the blogpost here for further information on the presentation.
