--- title: "Parrot Analytics at Realscreen West 2023 - After the Reset: Challenges and Opportunities for Content Creators" description: "Download Parrot Analytics' presentation at Realscreen West 2023 - After the Reset: Challenges and Opportunities for Content Creators" image: https://insights.parrotanalytics.com/hubfs/Screenshot%202023-07-10%20at%2012.29.27%20PM.png --- [![Parrot-Analytics-250x80](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/Parrot-Analytics-250x80.png "Parrot-Analytics-250x80")](https://www.parrotanalytics.com/) [![header-logo](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/header-logo.svg "header-logo")](https://www.parrotanalytics.com/) - [Products](https://www.parrotanalytics.com/#products) - [Streaming Economics](https://www.parrotanalytics.com/products/streaming-economics) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies/) - [Industry](https://www.parrotanalytics.com/industry/) - [Insights](https://www.parrotanalytics.com/insights/) [![GET STARTED](https://no-cache.hubspot.com/cta/default/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e.png)](https://cta-redirect.hubspot.com/cta/redirect/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e) # Parrot Analytics at Realscreen West 2023 -  After the Reset: Challenges and Opportunities for Content Creators ![After the Reset: Challenges and Opportunities for Content Creators](https://insights.parrotanalytics.com/hs-fs/hubfs/Parrot_Analytics_RealScreensWest_Lading_Page_Graphic_833x1078_v1x-1.jpg?width=1041&height=1348&name=Parrot_Analytics_RealScreensWest_Lading_Page_Graphic_833x1078_v1x-1.jpg "After the Reset: Challenges and Opportunities for Content Creators") 2022 saw myriad pivotal shifts in the screen content business. The metrics for success shifted substantially for streaming, with profitability usurping subscription numbers. Mergers of major legacy media companies led to cutbacks and uncertainty for content buyers and sellers alike. And while the changes aren’t over yet, the dust might be clearing enough to get a clearer picture of the trends that will shape the industry in the near future. At Realscreen West 2023, Parrot Analytics’ Partner Insights Director, [Monica Trujillo-Jamison](https://www.linkedin.com/in/mtrujillojamison/) presented audience demand data exploring the outlook for the screen content business, with a focus on the challenges and opportunities ahead for the unscripted sector in global markets. The topics covered in the presentation include: - **Global trends in unscripted productions** - **Supply trends by platform** - **Global demand** for unscripted content - **Travelability** of unscripted content - **Building complementary audiences** You can also [read the blogpost](https://www.parrotanalytics.com/insights/parrot-analytics-at-realscreen-west-2023-after-the-reset-challenges-and-opportunities-for-content-creators/) here for further information on the presentation.       Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media ![01.Disney2](https://insights.parrotanalytics.com/hs-fs/hubfs/01.Disney2.png?width=448&name=01.Disney2.png "01.Disney2") ![Max v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Max%20v2.png?width=896&name=Max%20v2.png "Max v2") ![03.Amazon](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/03.Amazon.png?width=448&name=03.Amazon.png "03.Amazon") ![04.Google](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/04.Google.png?width=448&name=04.Google.png "04.Google") ![05.meta1](https://insights.parrotanalytics.com/hs-fs/hubfs/05.meta1.png?width=448&name=05.meta1.png "05.meta1") ![NBA v2](https://insights.parrotanalytics.com/hs-fs/hubfs/NBA%20v2.png?width=896&name=NBA%20v2.png "NBA v2") ![Bernstein v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Bernstein%20v2.png?width=896&name=Bernstein%20v2.png "Bernstein v2") ![Samsung v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Samsung%20v2.png?width=896&name=Samsung%20v2.png "Samsung v2") ![Sony v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Sony%20v2.png?width=896&name=Sony%20v2.png "Sony v2") ![WarnerBros Discovery v2](https://insights.parrotanalytics.com/hs-fs/hubfs/WarnerBros%20Discovery%20v2.png?width=896&name=WarnerBros%20Discovery%20v2.png "WarnerBros Discovery v2") ![Lionsgate v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Lionsgate%20v2.png?width=896&name=Lionsgate%20v2.png "Lionsgate v2") ![12.SKY](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/12.SKY.png?width=448&name=12.SKY.png "12.SKY") Referenced by the world's leading publications ![](https://insights.parrotanalytics.com/hs-fs/hubfs/01.BBC.png?width=300&name=01.BBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/02.Sportico.png?width=300&name=02.Sportico.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/03.NBC%20News.png?width=300&name=03.NBC%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/04.Bloomberg.png?width=300&name=04.Bloomberg.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/05.The%20Economist.png?width=300&name=05.The%20Economist.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/06.Hollywood%20Reporter.png?width=300&name=06.Hollywood%20Reporter.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/07.Forbes.png?width=300&name=07.Forbes.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/08.AP.png?width=300&name=08.AP.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/09.ESPN.png?width=300&name=09.ESPN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/10.CBS%20News.png?width=300&name=10.CBS%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/11.NY%20times.png?width=300&name=11.NY%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/12.london%20times.png?width=300&name=12.london%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/13.Deadline.png?width=300&name=13.Deadline.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/14.Nikkei.png?width=300&name=14.Nikkei.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/15.Reuters.png?width=300&name=15.Reuters.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/16.CNBC.png?width=300&name=16.CNBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/17.CNN.png?width=300&name=17.CNN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/18.%20Wall%20street%20journal.png?width=300&name=18.%20Wall%20street%20journal.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/19.Washington%20Post.png?width=300&name=19.Washington%20Post.png) ![20.Variety](https://insights.parrotanalytics.com/hs-fs/hubfs/20.Variety.png?width=300&name=20.Variety.png "20.Variety") ![](https://insights.parrotanalytics.com/hs-fs/hubfs/21.LATimes.png?width=300&name=21.LATimes.png) ### Optimize your streaming economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions ![svgexport-12](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/svgexport-12.svg "svgexport-12") - [Industry](https://www.parrotanalytics.com/industry/) - [Distributor](https://www.parrotanalytics.com/industry/distributor/) - [Finance](https://www.parrotanalytics.com/industry/finance) - [Marketing & Media](https://www.parrotanalytics.com/industry/marketing-and-media) - [Network / Broadcaster](https://www.parrotanalytics.com/industry/linear-network) - [OTT / SVOD](https://www.parrotanalytics.com/industry/ott-platform/) - [Pay TV Network](https://www.parrotanalytics.com/industry/pay-tv-network/) - [Studio](https://www.parrotanalytics.com/industry/studio/) - [Talent Agency](https://www.parrotanalytics.com/industry/talent-agency/) - [Explore](http://tv.parrotanalytics.com/) - [Australia](https://tv.parrotanalytics.com/AU/) - [Brazil](https://tv.parrotanalytics.com/BR/) - [Canada](https://tv.parrotanalytics.com/CA/) - [France](https://tv.parrotanalytics.com/FR/) - [Italy](https://tv.parrotanalytics.com/IT/) - [Germany](https://tv.parrotanalytics.com/DE/) - [United Kingdom](https://tv.parrotanalytics.com/UK/) - [Spain](https://tv.parrotanalytics.com/ES/) - [Mexico](https://tv.parrotanalytics.com/MX/) - [United States](https://tv.parrotanalytics.com/US/) - [Resources](https://www.parrotanalytics.com/insights/) - [Blog](https://www.parrotanalytics.com/insights/) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies) - [Customer Support](https://helpcenter.parrotanalytics.com/) - [Events](https://www.parrotanalytics.com/insights/category/events) - [Glossary](https://www.parrotanalytics.com/glossary/) - [Videos](https://www.parrotanalytics.com/insights/category/videos/) - [Webinars](https://www.parrotanalytics.com/insights/category/webinars/) - [Streaming Economics](https://www.parrotanalytics.com/insights/category/streaming-economics/) - [Whitepapers](https://www.parrotanalytics.com/insights/category/whitepapers/) - [Company](https://www.parrotanalytics.com/company/) - [About Us](https://www.parrotanalytics.com/company/#about-us) - [Careers](https://www.parrotanalytics.com/) - [Contact Us](https://www.parrotanalytics.com/contact) - [DEMAND360 Login](https://demand360.parrotanalytics.com/) - [Global Demand Awards](https://www.globaldemandawards.com/) - [Leadership](https://www.parrotanalytics.com/company#leadership) - [Measurement](https://www.parrotanalytics.com/measurement) - [Newsroom](https://www.parrotanalytics.com/newsroom/) ###### INSIGHTS TO YOUR INBOX Lorem Ipsum is simply dummy text of the printing and typesetting industry  © 2026 Parrot Analytics Limited. All rights reserved. - [Terms & Conditions](https://www.parrotanalytics.com/terms-conditions/) - [Privacy Policy](https://www.parrotanalytics.com/privacy-policy)