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Parrot Analytics at Copenhagen Future TV Conference 2021
Audience demand - The true indicator of subscriber growth

Audience demand - The true indicator of subscriber growth

In this presentation, Parrot Analytics sheds light on Nordic content trends at the Copenhagen Future TV Conference 2021.

Download the presentation to learn more as we cover 5 key points:

  • Strategy of locally produced tentpole programming is working, beware the newcomers
  • When commissioning, our data suggests there is worldwide demand for genres other than crime, drama and thrillers
  • Use catalogue overlap and local demand to work out what a piece of content can do in each region
  • Choose your release schedule carefully based on audience engagement objectives
  • Be aware of the genres and subgenres in demand when prioritizing international sales by market

 

 

 

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111.MBC
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Referenced by the world's leading publications
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3adweek