At this year's Content LA, The VP of Partner Insights at Parrot Analytics, Renee Engelhardt's presentation "Trends Driving Global Content Licensing: Past, Present and Future" highlighted the growing demand for documentaries. Most subgenres are experiencing a surge in demand, she said, led by science documentaries in growth potential, closely followed by true crime. Engelhardt also commented that the United States, the United Kingdom and Japan continue to lead the production of content that travels internationally, along with Canada, Australia and France. They are followed by Turkey and South Korea, both of which have experienced a recent boost in international demand for their content. Indian content is also growing internationally.
Download this presentation to learn more as we cover 3 trends and include a prediction for 2023:
- Trend 1: Shifting genre demand
- Trend 2: Travelability of international content
- Trend 3: Building complementary audiences
- Parrot Analytics’ Trend Prediction for 2023: We can now assign a value to content, and content can have a different value depending on the platform and market.
You can also read the blogpost here for further information on the presentation.
