At the OTT.X Fall Summit 2024, Parrot Analytics' Jaime Otero presented a research deep dive on the performance of streaming services. The presentation looks at key streaming metrics and helps understand the underlying drivers of these economic indicators.

Here are some key insights from the report:

• Which Streaming Services have the Greatest Share of Subscribers in UCAN.
• We can see how each platform's churn rate has changed over time.
• How is exclusivity a key tool platforms can leverage to reduce churn?

Click here to read the full blogpost for more information. And don't forget to learn more about our streaming economics products.