Navigating COVID-19: Practical solutions and roadmaps for the TV industry to survive and thrive
The planetary pandemic has forever altered the attention economy. Now more than ever, we are committed to our mission of connecting content creators and consumers.
In collaboration with leading TV executives, we would like to share our data-driven trends, insights, and solutions to guide the industry through these turbulent times.
Download our comprehensive analysis and discover:
The changing industry dynamics facing the various segments of the TV industry.
How content preferences have changed in light of COVID-19: Find out which content is more in demand, and which is less in demand, during the Covid-19 lockdown.
Which platforms have had the greatest uplift during the lockdowns.
Whether OTT platforms should adjust title release schedules, how they should prioritize title acquisition and how subscriber growth can be boosted further.
How broadcasters can fill programming holes to continue to adapt to restricted productions and whether they should rerun or replace.
How distributors should be leveraging libraries to prioritize target titles and markets and how they can target the best platforms.
How producers can adapt to audience needs in the "new normal", how new formats can be surfaced and how gaps and opportunities can be identified.
How marketers can activate audiences during this difficult time by tapping into emerging audiences.
What TV series qualities have created opportunity under stay-at-home measures.
CASE STUDIES: Preferences to boost series success, familiar favorites, launch strategies and replacements.
EXECUTIVE DEEP DIVE - EXTENDED EDITION (UPDATED MAY 22): As part of our comprehensive report on Navigating COVID-19, TV executives tell Parrot Analytics how they are planning the year ahead after initial disruptions from the pandemic.
