--- title: "NATPE Budapest: The 2018 Global Content Business Forum" description: Download Parrot Analytics' presentation at The Global Content Business Forum 2018 - NATPE Budapest image: https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/LP/Images/WIRED-300x95.png --- [![Parrot-Analytics-250x80](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/Parrot-Analytics-250x80.png "Parrot-Analytics-250x80")](https://www.parrotanalytics.com/) [![header-logo](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/header-logo.svg "header-logo")](https://www.parrotanalytics.com/) - [Products](https://www.parrotanalytics.com/#products) - [Streaming Economics](https://www.parrotanalytics.com/products/streaming-economics) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies/) - [Industry](https://www.parrotanalytics.com/industry/) - [Insights](https://www.parrotanalytics.com/insights/) [![GET STARTED](https://no-cache.hubspot.com/cta/default/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e.png)](https://cta-redirect.hubspot.com/cta/redirect/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e) #### NATPE Budapest: The 2018 Global Content Business Forum ![Market Average Multiplier](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Market%20Average%20Multiplier.jpg?width=1918&name=Market%20Average%20Multiplier.jpg "Market Average Multiplier") Which business models are breaking the mold when conducting transactions across existing and new regional windows? Which formats and programs are making an impact with viewers and providing ROI for distributors, channels and OTT platforms? In this session, NATPE Budapest International market and Parrot Analytics invited attendees to a "deep dive" conversation with top-level business leaders. Parrot Analytics Regional Director for Europe, Courtney Williams, presented on the role of data in a global and multi-platform world.  ###### Download this presentation and discover: - The solution to the cross-platform TV measurement problem. - How data can help decide what type of content to invest in and produce. - How data can help content acquisitions that will appeal to your audience and resonate with your other content. - How data can help you choose which markets to prioritize when selling your content internationally. - How data can help you measure the effect of marketing on the popularity of your content. - Content affinity: Diving deeper into content affinity data. - Understanding what, how, and why content works. If you have not yet seen the video of our NATPE Budapest 2018 presentation and panel session with global television business leaders, you may watch it below:          Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media ![01.Disney2](https://insights.parrotanalytics.com/hs-fs/hubfs/01.Disney2.png?width=448&name=01.Disney2.png "01.Disney2") ![Max v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Max%20v2.png?width=896&name=Max%20v2.png "Max v2") ![03.Amazon](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/03.Amazon.png?width=448&name=03.Amazon.png "03.Amazon") ![04.Google](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/04.Google.png?width=448&name=04.Google.png "04.Google") ![05.meta1](https://insights.parrotanalytics.com/hs-fs/hubfs/05.meta1.png?width=448&name=05.meta1.png "05.meta1") ![NBA v2](https://insights.parrotanalytics.com/hs-fs/hubfs/NBA%20v2.png?width=896&name=NBA%20v2.png "NBA v2") ![Bernstein v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Bernstein%20v2.png?width=896&name=Bernstein%20v2.png "Bernstein v2") ![Samsung v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Samsung%20v2.png?width=896&name=Samsung%20v2.png "Samsung v2") ![Sony v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Sony%20v2.png?width=896&name=Sony%20v2.png "Sony v2") ![WarnerBros Discovery v2](https://insights.parrotanalytics.com/hs-fs/hubfs/WarnerBros%20Discovery%20v2.png?width=896&name=WarnerBros%20Discovery%20v2.png "WarnerBros Discovery v2") ![Lionsgate v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Lionsgate%20v2.png?width=896&name=Lionsgate%20v2.png "Lionsgate v2") ![12.SKY](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/12.SKY.png?width=448&name=12.SKY.png "12.SKY") Referenced by the world's leading publications ![](https://insights.parrotanalytics.com/hs-fs/hubfs/01.BBC.png?width=300&name=01.BBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/02.Sportico.png?width=300&name=02.Sportico.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/03.NBC%20News.png?width=300&name=03.NBC%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/04.Bloomberg.png?width=300&name=04.Bloomberg.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/05.The%20Economist.png?width=300&name=05.The%20Economist.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/06.Hollywood%20Reporter.png?width=300&name=06.Hollywood%20Reporter.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/07.Forbes.png?width=300&name=07.Forbes.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/08.AP.png?width=300&name=08.AP.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/09.ESPN.png?width=300&name=09.ESPN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/10.CBS%20News.png?width=300&name=10.CBS%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/11.NY%20times.png?width=300&name=11.NY%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/12.london%20times.png?width=300&name=12.london%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/13.Deadline.png?width=300&name=13.Deadline.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/14.Nikkei.png?width=300&name=14.Nikkei.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/15.Reuters.png?width=300&name=15.Reuters.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/16.CNBC.png?width=300&name=16.CNBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/17.CNN.png?width=300&name=17.CNN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/18.%20Wall%20street%20journal.png?width=300&name=18.%20Wall%20street%20journal.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/19.Washington%20Post.png?width=300&name=19.Washington%20Post.png) ![20.Variety](https://insights.parrotanalytics.com/hs-fs/hubfs/20.Variety.png?width=300&name=20.Variety.png "20.Variety") ![](https://insights.parrotanalytics.com/hs-fs/hubfs/21.LATimes.png?width=300&name=21.LATimes.png) ### Optimize your streaming economics, quantify the true value of your IP and harness global audience insights. 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