MIP Cancun 2021: Whitepaper

Parrot Analytics partners with MIP Cancun to provide an exclusive report that brings transparency to how audience preferences are shifting as content offerings and players fight for attention.

In this competitive landscape, understanding what audiences want has never been more challenging, but the potential rewards have never been greater.

At Parrot Analytics, we apply behavioral economics to measure today’s digital attention economy so we can answer those questions and provide visibility into audiences in Latin America and the US Hispanic markets.

This whitepaper has been co-created exclusively for MIP Cancun. MIP Cancun will take place from 16-19 November, 2021 at the Moon Palace Resort Hotel in Cancun, Mexico.

Download this exclusive whitepaper and discover:

Which whitespace opportunities are available for content in Latin America.
How you can test which show concepts will capture the most audience demand.
What talent is most popular in Latin America and how to leverage this data to engage new audiences.
The unique demand for kid's content in the region.
What content is being most successfully exported from Latin America.
Demand trends for Hispanic content in the US, including how US demand for this content differs from audience demand in Latin America.
Market-level insights for the Latin American region including:
- How audience content preferences in each market differ from global average
- Key market-specific whitespace opportunities revealing where there is room for more content to meet undersupplied demand
- What share of demand does the content from each streaming platform control in each market and how has this changed over time
- The top 20 most in-demand series in each market

Registration for MIP Cancun is now open.

Battle Studies: News from the Frontlines of the Streaming Wars in Latin America, an exclusive report for MIPCancun 2021

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