MIP Cancun 2019:

Making creative decisions with demand data

MIP Cancun 2019: Making creative decisions with demand data

Parrot Analytics Regional Director for Latin America, Alejandro Rojas, was invited to present our latest insights and regional TV trends at MIP Cancun. In his session he demonstrated how global TV demand data can be used to inform creative decisions.

Download this presentation and discover:

  • Why we now find ourselves in the attention economy where demand is finite.
  • How Parrot Analytics is able to quantify audience attention for content around the globe.
  • Why it is important to pay attention to your catalog especially with respect to the local vs international content mix and language preferences.
  • How trends can be anticipated by quantifying audience attention on a market specific basis across DTC, linear and free-to-air offerings.
  • Why DTC platforms need strong drama offerings to grow.
  • How to use data to find evidence of what is working based on Parrot Analytics' Content Genome.
  • Why the approach "validate and predict" is useful for determining success for remakes and spinoffs.
  • How Franchisability can be used to inform decision making for spinoffs.

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