--- title: "Parrot Analytics LIVE: Measuring Money Heist [Watch on-demand]" description: Parrot Analytics LIVE invites you to learn from Alejandro Rojas in this case study about the history of demand for La Casa de Papel and how to replicate its global success. image: https://insights.parrotanalytics.com/hubfs/Parrot_Webinar_6_Generic_Promo_Graphic_Annoucement_1920x1080_V1_No_CTA_PlayButton-min-1.jpg --- [![Parrot-Analytics-250x80](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/Parrot-Analytics-250x80.png "Parrot-Analytics-250x80")](https://www.parrotanalytics.com/) [![header-logo](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/header-logo.svg "header-logo")](https://www.parrotanalytics.com/) - [Products](https://www.parrotanalytics.com/#products) - [Streaming Economics](https://www.parrotanalytics.com/products/streaming-economics) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies/) - [Industry](https://www.parrotanalytics.com/industry/) - [Insights](https://www.parrotanalytics.com/insights/) [![GET STARTED](https://no-cache.hubspot.com/cta/default/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e.png)](https://cta-redirect.hubspot.com/cta/redirect/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e) #### Parrot Analytics LIVE #### Measuring Money Heist: How a local Spanish drama series captured global audience attention \[register to watch on-demand\] ![Parrot Analytics LIVE: Measuring Money Heist](https://insights.parrotanalytics.com/hubfs/Parrot_Webinar_6_Lading_Page_Graphic_833x1078@2x.jpg "Parrot Analytics LIVE: Measuring Money Heist") The Spanish crime drama *La Casa de Papel* is a great example of how powerful storytelling travels frontiers and conquers the world. The original Atresmedia production aired in Spain back in 2017. Fast-forward to today, after 36 episodes, re-titled “Money Heist” for English-speaking audiences, the series is currently the most in demand title in the world.     And the series continues to resonate: *La Casa de Papel* has been known for traveling remarkably well outside of its home market of Spain. The series has a travelability score - indicating the popularity of a show outside of its home market - of 58.2x the average show in the last 12 months, putting it in the top .8% of all shows.    What could have indicated its international success early on? How can creators, producers, buyers and executives learn from this iconic journey? Parrot Analytics’ Alejandro Rojas, director of applied analytics, answers these questions and more in this upcoming webinar which presents the history of demand for *La Casa de Papel* as a case study for others looking to replicate its success for their own content and platforms.    **Watch Parrot Analytics LIVE (register to watch on-demand now):** - What indicators to track when measuring audience demand for TV series and why they matter - How to interpret demand-centric metrics like travelability to determine which markets have the highest demand for *La Casa de Papel* outside of Spain, its original market - The season-over-season demand changes for *La Casa de Papel* and how you can measure these for any show - Which Spanish-language titles are most in-demand with global audiences - How to measure success of pre-release and post-release content around series and season premieres **Webinar Information** **(register to watch on-demand):** Further details about this webinar will be sent to you by email after registration. - Tuesday, September 28, 2021 at 11:00am Pacific Standard Time (PST) - Tuesday, September 28, 2021 at 2:00pm Eastern Standard Time (EST) - Tuesday, September 28, 2021 at 8:00pm Central European Summer Time (CEST) **More about Parrot Analytics LIVE:** Parrot Analytics LIVE brings together the entertainment industry’s most influential leaders to share ideas about the convergence of art and science. In this webinar series, you will learn from TV executives as they discuss the future of our rapidly changing industry through a lens of data and analytics provided by leading demand measurement firm Parrot Analytics.   Get in touch with the organizers: [support@parrotanalytics.com](mailto:support@parrotanalytics.com) Streaming economics, IP valuation and entertainment analytics. 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