Sales: Maximizing Distribution Revenue with Evergreen Content

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With more titles being produced every year, most studios have a growing back catalogue of titles that may not be optimally monetized. Identifying these “evergreen” titles on a market-by-market basis across all platforms is difficult using current metrics. Demand data addresses this challenge, resulting in better strategic content decisions and increased monetization.


Challenge:

  • Determining how best to monetize back catalogue content.
  • Finding titles that are consistently popular is difficult with linear ratings.


Solution:

  • Parrot Analytics’ demand measurement system captures the current popularity of titles, whether they are on- or off-air.


Results:

  • The Simpsons, for example, has about the same demand both on -and off-air- a great example of evergreen
    content.
  • Highly serialized titles tend to be significantly more popular when new content is released; platforms should release titles concurrently to keep overall demand high.

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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