Marketing: How to generate maximum impact for content brands

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The proliferation of platforms airing content, from niche cable channels to SVOD platforms, means that audiences are fragmenting rapidly. As a result, reaching the right viewers requires choosing the right home for your content, but the myriad of choices often make this a difficult task.

Challenge:

  • Investments made on online platforms lack a common ROI metric.

Solution:

  • Parrot Analytics’ Demand Expressions captures the effect of all marketing.
  • The demand ROI metric enables the comparison of marketing platforms and campaigns.

Results:


  • The pay TV network identified a marketing campaign that performed 2,800% more effectively than the baseline.
  • Consequently, the platforms that most effectively convert marketing dollars to demand can be prioritized in future campaigns.

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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3cablefax
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3the-information
3NBC
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3adweek