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Marketing: How to generate maximum impact for content brands

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The proliferation of platforms airing content, from niche cable channels to SVOD platforms, means that audiences are fragmenting rapidly. As a result, reaching the right viewers requires choosing the right home for your content, but the myriad of choices often make this a difficult task.

Challenge:

  • Investments made on online platforms lack a common ROI metric.

Solution:

  • Parrot Analytics’ Demand Expressions captures the effect of all marketing.
  • The demand ROI metric enables the comparison of marketing platforms and campaigns.

Results:


  • The pay TV network identified a marketing campaign that performed 2,800% more effectively than the baseline.
  • Consequently, the platforms that most effectively convert marketing dollars to demand can be prioritized in future campaigns.

Trusted by the smartest minds in global media
01.Disney2
02.HBOMax1
03.Amazon
04.Google
05.meta1
06.Starz
TURNER
08.Discovery1
09.CAA1
10.WarnerMedia1-1
111.MBC
12.SKY
Referenced by the world's leading publications
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LAtimes1
3cablefax
3usatoday
3the-information
3NBC
3indiewire
3adweek