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International Academy of Television Arts & Sciences 2019:

Capturing audiences in the attention economy

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Parrot Analytics CEO Wared Seger was invited to present the latest innovations in audience attention measurement at the International Academy of Television Arts & Sciences executive board meeting. In his keynote presentation he demonstrated the newest metrics that content executives must use to capture audiences in an attention economy.

Download this presentation and discover:

  • Why we now find ourselves in the attention economy where demand is finite.
  • How Parrot Analytics is able to quantify audience attention for content around the globe.
  • Why it is important to understand the two layers of the attention economy: demand and monetization
  • How measuring momentum can help you determine whether a show is building audience demand over time.
  • How to understand the "stickiness" of a show's popularity by using the longevity metric.
  • How you can uncover opportunity markets for distribution by understanding a show's global travelability.
  • Why understanding the affinity between titles will improve customer growth and retention.
  • How to determine the potential opportunity for a spin-off using the franchisability metric. 
  • How to de-risk product placement by understanding the brand affinity to your show or catalog.
  • The four questions all acquisition managers must ask when determining what to buy.
  • What are the top IP goldmines for producers around the world. 
  • How to use data to find evidence of what is working based on Parrot Analytics' Content Genome.

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