International Emmys 2019:

Capturing audiences in the attention economy

iEmmys 2019: Capturing audiences in the attention economy

Parrot Analytics CEO and Founder Wared Seger was invited to present the latest innovations in audience attention measurement at the International Emmys executive board meeting. In his keynote presentation he demonstrated the newest metrics that content executives must use to capture audiences in an attention economy.

Download this presentation and discover:

  • Why we now find ourselves in the attention economy where demand is finite.
  • How Parrot Analytics is able to quantify audience attention for content around the globe.
  • Why it is important to understand the two layers of the attention economy: demand and monetization
  • How measuring momentum can help you determine whether a show is building audience demand over time.
  • How to understand the "stickiness" of a show's popularity by using the longevity metric.
  • How you can uncover opportunity markets for distribution by understanding a show's global travelability.
  • Why understanding the affinity between titles will improve customer growth and retention.
  • How to determine the potential opportunity for a spin-off using the franchiseability metric. 
  • How to de-risk product placement by understanding the brand affinity to your show or catalog.
  • The four questions all acquisition managers must ask when determining what to buy.
  • What are the top IP goldmines for producers around the world. 
  • How to use data to find evidence of what is working based on Parrot Analytics' Content Genome.

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