Parrot Analytics CEO Wared Seger was invited to present the latest innovations in audience attention measurement at the International Academy of Television Arts & Sciences executive board meeting. In his keynote presentation he demonstrated the newest metrics that content executives must use to capture audiences in an attention economy.

Download this presentation and discover:

• Why we now find ourselves in the attention economy where demand is finite.
• How Parrot Analytics is able to quantify audience attention for content around the globe.
• Why it is important to understand the two layers of the attention economy: demand and monetization. 
• How measuring momentum can help you determine whether a show is building audience demand over time.
• How to understand the "stickiness" of a show's popularity by using the longevity metric.
• How you can uncover opportunity markets for distribution by understanding a show's global travelability.
• Why understanding the affinity between titles will improve customer growth and retention.
• How to determine the potential opportunity for a spin-off using the franchisability metric. 
• How to de-risk product placement by understanding the brand affinity to your show or catalog.
• The four questions all acquisition managers must ask when determining what to buy.
• What are the top IP goldmines for producers around the world. 
• How to use data to find evidence of what is working based on Parrot Analytics' Content Genome.