NATPE Streaming+ 2019: How to optimize content decisions for the attention economy, a subscription-video-on-demand case study

NATPE Streaming+ Keynote Presentation 2019

NATPE Streaming+ is the preeminent exchange where streaming executives revolutionize the programming of tomorrow and evolve the path to monetization.

Parrot Analytics CEO Wared Seger was invited to present a keynote on how to optimize content decisions for the attention economy.


Download this presentation and discover:

  • Why we now find ourselves in the attention economy where demand is finite.
  • How Parrot Analytics is able to quantify audience attention for content around the globe.
  • Why it is important to understand market-specific demand and how this empowers decisions about what content to make and license.
  • CASE STUDY: How to launch a SVOD service for the US market, specializing in legal and procedural dramas.
  • The steps to go through to choose the correct content to license by applying the OTT pre-release content licensing workflow.
  • How to carry out an advanced content assessment for maximum ROI.
  • How to perform a latent demand assessment to understand the demand a title is likely to achieve in a market.
  • Using content affinity analysis to uncover the hidden links between audiences.
  • Discovering the titles that will work best with upcoming content.
  • Defining SVOD success using growth vs retention analysis.
  • How to balance title performance against cost using demand per dollar analysis.
  • How to access Parrot Analytics' industry workflow capabilities to drive optimal content acquisition outcomes.

 

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