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Talent Demand Whitepaper: Hallyu and Beyond

Hallyu and Beyond: The Power of Japanese and South Korean Talent

This whitepaper contains in-depth analyses of rising demand for talent originating from Japan and South Korea using global audience demand measurement, the patented technology invented by Parrot Analytics.

Talent is the beating heart of all entertainment. It is the most important vessel for global brands resonating with audiences. The number of Japanese and South Korean talents who have become worldwide sensations in a plethora of industries - athletics, music, filmmaking, acting, writing and animation has increased tenfold over the last few years.

Download this exclusive whitepaper and discover:

  • How demand for Japanese and South Korean talent has grown
  • South Korean and Japanese global snapshots
  • Japanese and South Korean talent demand jumps
  • The relationship between content and demand for South Korean and Japanese talent
  •  How one talent compares to another in the global market

Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media
01.Disney2
Max v2
03.Amazon
04.Google
05.meta1
NBA v2
Bernstein v2
Samsung v2
Sony v2
WarnerBros Discovery v2
Lionsgate v2
12.SKY
Referenced by the world's leading publications
20.Variety