The four phases of expansion of a global SVOD service

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Parrot Analytics Regional Director Alejandro Rojas suggests that there are four distinct phases that govern the global expansion of SVOD platforms. These are: "Launch", "Growth", "Attract & Retain" and "Scale".

Understand global SVOD expansion with examples from:

  • CBS All Access - Launch
  • Hulu - Growth
  • Amazon Video - Attract and Retain
  • Netflix - Scale

As for all of our whitepapers, this in-depth investigation utilizes Parrot Analytics' global TV series demand data.

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Referenced by the world's leading publications
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