Parrot Analytics Regional Director Alejandro Rojas suggests that there are four distinct phases that govern the global expansion of SVOD platforms. These are: "Launch", "Growth", "Attract & Retain" and "Scale".

Understand global SVOD expansion with examples from:

• CBS All Access - Launch
• Hulu - Growth
• Amazon Video - Attract and Retain
• Netflix - Scale

As for all of our whitepapers, this in-depth investigation utilizes Parrot Analytics' global TV series demand data.