Considered one of the biggest sporting events in the world, the 2022 World Cup captured the attention of more than half of the global population. Understand how the 2022 World Cup affected demand for talent, brands and content. 

Parrot Analytics’ Talent Demand measurement system can identify the precise audience demand for any talent relative to peers in any market to inform marketing and casting decisions on a global scale.

Download this whitepaper and discover:

• Global demand for sports talent.
• How the attention of the World Cup affected the way audiences felt about players.
• Messi & Mbappé: A case study in becoming a global sports superstar.
• Talent demand impact on brands.
• Talent demand impact on content.
• Opportunities beyond Qatar 2022.