• Global Popularity and Rising Demand: Football remains globally popular, with significant demand increases driven by major tournaments like UEFA Euro 2024 and Copa América, along with the rise of the Saudi Pro League.
• Demand Comparison: Euro 2024 consistently shows higher global demand compared to Copa América, with demand spikes during key events such as qualifiers and opening fixtures.
• Regional Demand Differences: Euro 2024 leads in Europe and the Middle East, while Copa América is more popular in Latin America and UCAN regions. Understanding these regional preferences is crucial for targeted marketing and content strategies.
• Top Markets and Audience Engagement: Key European markets like Germany, UK, and Switzerland show high demand for Euro 2024, whereas Venezuela, Colombia, and Argentina lead for Copa América. Tailoring content to these markets enhances viewer engagement.
• Strategic Opportunities: Major sports events present lucrative opportunities for broadcasters and streamers to attract large audiences and secure advertising revenue. Comprehensive coverage and tailored content can help local broadcasters build a strong foundation for future event rights negotiations.

Plus, exclusive insights from Euro 2024 final stages:

• Performance Drives Demand: Euro 2024 demand closely matched team performance. Understand how demand fluctuated in England, France, Germany, the Netherlands, Portugal, Spain, Switzerland, and Turkey during the competition.
• Athlete Popularity: Wimbledon finalists (also held on the same day) featured in the top 5 most in-demand alongside the popular footballers.