Download ContentAsia Summit Keynote: The Content Genome

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In this session, Parrot Analytics invited attendees at ContentAsia Summit to explore Asia’s most successful series by singling out the markers for success around the region and other parts of the world.

Parrot Analytics Regional Director for Europe, Courtney Williams, presented on the role of data for content success in a global and multi-platform world.


Download this presentation and discover:

  • The solution to the cross-platform TV measurement problem.
  • How data can help decide what type of content to invest in and produce.
  • Understanding what, how, and why content works.
  • How the content genome can provide actionable data even pre-production.
  • The fastest growing genres in Asia.
  • A deep-dive into one of Netflix's top in-demand shows in the region, Sacred Games.
  • How data can help you choose which markets to prioritize when selling your content internationally.

 

If you have not yet seen the video of our ContentAsia Summit presentation, you may watch it below: 

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