--- title: "ContentAsia Summit: Exploring the role of data for content success in a global and multi-platform world." description: "ContentAsia Summit: Exploring the role of data for content success in a global and multi-platform world." image: https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/LP/Images/WIRED-300x95.png --- [![Parrot-Analytics-250x80](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/Parrot-Analytics-250x80.png "Parrot-Analytics-250x80")](https://www.parrotanalytics.com/) [![header-logo](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/header-logo.svg "header-logo")](https://www.parrotanalytics.com/) - [Products](https://www.parrotanalytics.com/#products) - [Streaming Economics](https://www.parrotanalytics.com/products/streaming-economics) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies/) - [Industry](https://www.parrotanalytics.com/industry/) - [Insights](https://www.parrotanalytics.com/insights/) [![GET STARTED](https://no-cache.hubspot.com/cta/default/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e.png)](https://cta-redirect.hubspot.com/cta/redirect/1558413/e0163bdf-1e6a-4324-9b60-a37f6022ee7e) #### Download ContentAsia Summit Keynote: The Content Genome ![content genome.jpg](https://insights.parrotanalytics.com/hs-fs/hubfs/Automation/content%20genome.jpg?width=1920&name=content%20genome.jpg "content genome.jpg") In this session, Parrot Analytics invited attendees at ContentAsia Summit to explore Asia’s most successful series by singling out the markers for success around the region and other parts of the world. Parrot Analytics Regional Director for Europe, Courtney Williams, presented on the role of data for content success in a global and multi-platform world. ###### Download this presentation and discover: - The solution to the cross-platform TV measurement problem. - How data can help decide what type of content to invest in and produce. - Understanding what, how, and why content works. - How the content genome can provide actionable data even pre-production. - The fastest growing genres in Asia. - A deep-dive into one of Netflix's top in-demand shows in the region, *Sacred Games.* - How data can help you choose which markets to prioritize when selling your content internationally.   If you have not yet seen the video of our ContentAsia Summit presentation, you may watch it below:  Streaming economics, IP valuation and entertainment analytics. Trusted by the smartest minds in global media ![01.Disney2](https://insights.parrotanalytics.com/hs-fs/hubfs/01.Disney2.png?width=448&name=01.Disney2.png "01.Disney2") ![Max v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Max%20v2.png?width=896&name=Max%20v2.png "Max v2") ![03.Amazon](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/03.Amazon.png?width=448&name=03.Amazon.png "03.Amazon") ![04.Google](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/04.Google.png?width=448&name=04.Google.png "04.Google") ![05.meta1](https://insights.parrotanalytics.com/hs-fs/hubfs/05.meta1.png?width=448&name=05.meta1.png "05.meta1") ![NBA v2](https://insights.parrotanalytics.com/hs-fs/hubfs/NBA%20v2.png?width=896&name=NBA%20v2.png "NBA v2") ![Bernstein v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Bernstein%20v2.png?width=896&name=Bernstein%20v2.png "Bernstein v2") ![Samsung v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Samsung%20v2.png?width=896&name=Samsung%20v2.png "Samsung v2") ![Sony v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Sony%20v2.png?width=896&name=Sony%20v2.png "Sony v2") ![WarnerBros Discovery v2](https://insights.parrotanalytics.com/hs-fs/hubfs/WarnerBros%20Discovery%20v2.png?width=896&name=WarnerBros%20Discovery%20v2.png "WarnerBros Discovery v2") ![Lionsgate v2](https://insights.parrotanalytics.com/hs-fs/hubfs/Lionsgate%20v2.png?width=896&name=Lionsgate%20v2.png "Lionsgate v2") ![12.SKY](https://insights.parrotanalytics.com/hs-fs/hubfs/Landing%20Pages/Client%20logos%20-%202022/12.SKY.png?width=448&name=12.SKY.png "12.SKY") Referenced by the world's leading publications ![](https://insights.parrotanalytics.com/hs-fs/hubfs/01.BBC.png?width=300&name=01.BBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/02.Sportico.png?width=300&name=02.Sportico.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/03.NBC%20News.png?width=300&name=03.NBC%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/04.Bloomberg.png?width=300&name=04.Bloomberg.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/05.The%20Economist.png?width=300&name=05.The%20Economist.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/06.Hollywood%20Reporter.png?width=300&name=06.Hollywood%20Reporter.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/07.Forbes.png?width=300&name=07.Forbes.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/08.AP.png?width=300&name=08.AP.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/09.ESPN.png?width=300&name=09.ESPN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/10.CBS%20News.png?width=300&name=10.CBS%20News.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/11.NY%20times.png?width=300&name=11.NY%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/12.london%20times.png?width=300&name=12.london%20times.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/13.Deadline.png?width=300&name=13.Deadline.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/14.Nikkei.png?width=300&name=14.Nikkei.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/15.Reuters.png?width=300&name=15.Reuters.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/16.CNBC.png?width=300&name=16.CNBC.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/17.CNN.png?width=300&name=17.CNN.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/18.%20Wall%20street%20journal.png?width=300&name=18.%20Wall%20street%20journal.png) ![](https://insights.parrotanalytics.com/hs-fs/hubfs/19.Washington%20Post.png?width=300&name=19.Washington%20Post.png) ![20.Variety](https://insights.parrotanalytics.com/hs-fs/hubfs/20.Variety.png?width=300&name=20.Variety.png "20.Variety") ![](https://insights.parrotanalytics.com/hs-fs/hubfs/21.LATimes.png?width=300&name=21.LATimes.png) ### Optimize your streaming economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions ![svgexport-12](https://insights.parrotanalytics.com/hubfs/Global%20TV%20Awards/Parrot-2020/Images/svgexport-12.svg "svgexport-12") - [Industry](https://www.parrotanalytics.com/industry/) - [Distributor](https://www.parrotanalytics.com/industry/distributor/) - [Finance](https://www.parrotanalytics.com/industry/finance) - [Marketing & Media](https://www.parrotanalytics.com/industry/marketing-and-media) - [Network / Broadcaster](https://www.parrotanalytics.com/industry/linear-network) - [OTT / SVOD](https://www.parrotanalytics.com/industry/ott-platform/) - [Pay TV Network](https://www.parrotanalytics.com/industry/pay-tv-network/) - [Studio](https://www.parrotanalytics.com/industry/studio/) - [Talent Agency](https://www.parrotanalytics.com/industry/talent-agency/) - [Explore](http://tv.parrotanalytics.com/) - [Australia](https://tv.parrotanalytics.com/AU/) - [Brazil](https://tv.parrotanalytics.com/BR/) - [Canada](https://tv.parrotanalytics.com/CA/) - [France](https://tv.parrotanalytics.com/FR/) - [Italy](https://tv.parrotanalytics.com/IT/) - [Germany](https://tv.parrotanalytics.com/DE/) - [United Kingdom](https://tv.parrotanalytics.com/UK/) - [Spain](https://tv.parrotanalytics.com/ES/) - [Mexico](https://tv.parrotanalytics.com/MX/) - [United States](https://tv.parrotanalytics.com/US/) - [Resources](https://www.parrotanalytics.com/insights/) - [Blog](https://www.parrotanalytics.com/insights/) - [Case Studies](https://www.parrotanalytics.com/insights/category/case-studies) - [Customer Support](https://helpcenter.parrotanalytics.com/) - [Events](https://www.parrotanalytics.com/insights/category/events) - [Glossary](https://www.parrotanalytics.com/glossary/) - [Videos](https://www.parrotanalytics.com/insights/category/videos/) - [Webinars](https://www.parrotanalytics.com/insights/category/webinars/) - [Streaming Economics](https://www.parrotanalytics.com/insights/category/streaming-economics/) - [Whitepapers](https://www.parrotanalytics.com/insights/category/whitepapers/) - [Company](https://www.parrotanalytics.com/company/) - [About Us](https://www.parrotanalytics.com/company/#about-us) - [Careers](https://www.parrotanalytics.com/) - [Contact Us](https://www.parrotanalytics.com/contact) - [DEMAND360 Login](https://demand360.parrotanalytics.com/) - [Global Demand Awards](https://www.globaldemandawards.com/) - [Leadership](https://www.parrotanalytics.com/company#leadership) - [Measurement](https://www.parrotanalytics.com/measurement) - [Newsroom](https://www.parrotanalytics.com/newsroom/) ###### INSIGHTS TO YOUR INBOX Lorem Ipsum is simply dummy text of the printing and typesetting industry  © 2026 Parrot Analytics Limited. All rights reserved. - [Terms & Conditions](https://www.parrotanalytics.com/terms-conditions/) - [Privacy Policy](https://www.parrotanalytics.com/privacy-policy)