Our Director EMEA, Alex Cameron, presented new findings at Content Warsaw 2025, unveiling how Central & Eastern Europe has become one of the most strategically valuable regions. His session breaks down where audience demand is rising fastest, which markets are producing the most internationally resonant stories, and how to build content designed for export from day one.

In this presentation, you’ll learn how to:

• Identify the high-demand, high-travelability markets where local stories are scaling globally.
• Pinpoint under-supplied, high-potential genres where audience demand far outweighs current content supply.
• Understand which demographics are driving regional and international consumption to sharpen targeting and windowing.

Read the full blog post on this presentation.