How we value content has changed and, so with it, how we measure a piece of content’s true value.

Parrot Analytics is the only company that has created a measurement system for understanding how demand for a title translates to monetization for content suppliers and buyers.

Parrot Analytics’ Content Valuation measurement system can determine the valuation of any title, for any platform or distribution avenue, based on any scenario.

Download this whitepaper now to understand how to:

• Establish the true value of original series on streaming platforms.
• Examine licensed series and the power of strong retention titles.
• Value the contribution of a series to an existing library, or the value of an entire library.
• Calculate the projected value of a series across multiple seasons, or the value of a film over multiple years.
• Determine where content should be released including whether to go theatrical or not.
• Determine whether to acquire or produce a title.
• Measure the value of talent to a TV or film property.