This presentation shows how audience demand can help investors and executives identify which titles, rights, and IP are most likely to travel across markets, support monetization, and create long-term strategic value.

3 key takeaways:

• British content still travels globally, but the formula has broadened well beyond period drama to include crime, comedy-drama, youth-focused series, and thrillers with wider international appeal.

• Non-English content is taking a larger share of streaming revenue, with more countries proving they can produce titles that travel and compete globally.

• Sports is no longer just a live rights business. The strongest properties now generate value through year-round audience demand, sponsorship, shoulder programming, and deeper fan engagement.