Presented at Content Europe 2026, our analysis reveals where global unscripted demand is outpacing supply, how platform strategies differ, and which markets and audience segments offer the strongest growth opportunities.

3 key takeaways:

• High-demand genres remain undersupplied. Survival & Expedition and Nature & Wildlife led unscripted audience demand in 2025, while Home & Property grew fastest at 32.9%.

• Commercial television is holding its ground. Commercial and free-to-air networks were the only platform group to record year-over-year demand growth, while streamers followed distinct genre strategies.

• New growth opportunities are emerging. South Korea is gaining ground as a global content exporter, while younger male audiences remain underserved by current unscripted programming.