At Content Canada 2025, Insights Analyst Manager Katerina Naddaf shared a clear read on where audience demand is moving next, and what that means for commissioning teams.
Using Canada as a globally connected bellwether, the session mapped three trends that are already influencing how hits are found, shaped, and scaled.
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Book adaptations: Demand in Canada is up 88% (2019–2024), while TV series supply lags, leaving clear whitespace.
Microdramas: A $7B market in China with 150M+ monthly users globally and 5x revenue growth projected (2024–2025); Canada is primed via TikTok-first viewing and creator access.
Sports: Streaming’s next major attention engine, with peak moments that can rival blockbuster entertainment titles.
