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Parrot Analytics at Content Budapest 2023 - The Power of Homegrown: The Rising Demand for Local Content

The Power of Homegrown: The Rising Demand for Local Content

In the Content Trends Report panel at Content Budapest this year, Alex Cameron, Director - EMEA at Parrot Analytics, highlighted shifting genre preferences in global content demand over the past 5 years, with gains in Animation and declines in Reality and Comedy. He also emphasized the importance of understanding audience consumption affinities and revealed revenue figures for Netflix shows after their first season premieres.

Download this presentation to learn more as we cover the following topics:


  • Shift in genre preferences: Learn about the changing landscape of content demand, with insights into the increasing popularity and decline of some genres.
  • Exploring regional variations in content demand.
  • Market potential: Gain insights into emerging markets which show room for growth and potential for attracting international viewers.
  • Content Valuation: We can now assign a value to content, and here the presentation demonstrates how content value varies across platforms and markets.

 

You can also read the blogpost here for further information on the presentation.

 

 

 

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