At CartoonNext 2024, Parrot Analytics' Director for the EMEA region, Alex Cameron presented a report that delves into the dynamic interplay between content creation and consumption in the animation industry. The report highlights how digital transformation and shifting viewer habits are reshaping market demands. It underscores the critical role of sophisticated demand metrics that account for the complexities of today's entertainment landscape, where traditional metrics fall short.

Outlined below are some key insights from the report:

• Global trends in animation
  
  Linear vs. digital content: Linear originals continue to perform strongly despite the growing number of platforms.
  Travelability of genres: Japanese animation, animated sitcoms, and preschool titles show high levels of international appeal.
  Supply vs. demand of animation: Demand for adult animation consistently outpaces supply, indicating a robust market.
• Demographics and preferences.
• Technological advancements in the industry.
• Distribution and monetization

The future of animation looks promising with the continuous rise in demand and the evolving landscape of content consumption. Studios should adapt to these changes by embracing new technologies and exploring diverse content themes to appeal to a global audience. As the appetite for adult animation continues to grow, the genre is no longer just a niche but a dominant force in global entertainment. Click here to read the full blogpost for more information.