In today’s attention economy where everyone is competing for audiences who have limitless entertainment options, it’s imperative to understand the preferences powering audience decisions. In this presentation, Parrot Analytics' LATAM Insights Manager Adriana Pascale, covers the latest demand trends in Brazil to help you gain the upper hand in making strategic content decisions. We reveal the most in-demand shows and genres in Brazil as well as the most popular series and movies that attract international attention. The presentation also showcases what type of content is most appealing to specific platforms to inform acquisition and distribution strategies as well as a case study highlighting the impact of demand data in action.

Download this presentation to learn more as we cover 4 key points:

• A case study on La Casa de Papel: How a local Spanish drama series captured global audience attention and the lessons to be learnt from it
• An overview of the content landscape in Brazil: The most in-demand shows, talent and movies in Brazil and whitespace opportunities and potential areas of exploration in Brazil
• Content strategy for producers - How to use the audience profile when buying a series or pitching a project and negotiating the best deal, what types of content are people seeking, and who is the best talent to cast at both local and global scales
• Content strategy for OTT Platforms - How affinity data can drive retention, and how demand can be used to understand different release strategies and maintain content engagement

You can also read the blogpost here for further information on the presentation.